How did you attract/address your audience?
We first interviewed Mr Higgins, a teacher under 35. He told us that in an action film the most important things are the explosions, the main character and how he/she looks like. He said that the genre of the main characters is not important, but he thinks that always is better to see a male, knowing that is easier for him to identify himself with the main character. He opened up telling us that he always wanted to be an action film character such as James Bond and Bruce Willis that show us that every time you watch an action film you want to identify yourself with the main character.
The second person we interviewed was Mr Benzie, another male under 35. I think the ideas which are transmitted for every action film are the same. But when we asked Mr Benzie what he wanted to be in an action film who have never saw before he answered a teacher. It does sound ridiculous, but people want to see normal people in strange situations, because you don’t see a crash car every day but you see a teacher more often. That shows us that the people want to see more characters which are easier for identify themselves with.
The third interview was to Jess and Gemma, our secondary Target Audience (females under 35). This interview was helpful because we had two opinions in the same interview. We have Jess, that support action films, and Gemma who is against them. During the whole interview, we saw the reasons why one of them hates action films; however these are the same reasons which make the other girl like this type of films. This information shows us that, either you like or you don’t like action films. If you want to like an action film, you have to like car crashes, naked women, and fighting… This interview also shows us that the genre of the main character sometimes is important, because a muscular girl is not always beautiful. That help us know when we will make the main character, we have to think about how his look like, pay attention for if he is, natural, good looking, and a sexy.
The questions asked were:
Do you like action/thriller films? Why?
Which is you favourite action/thriller film? And why do you like it?
What do you expect to see in an action/thriller film?
Does the genre of the main character affect the movie?
What do you want to see in an action/thriller film that you have never seen before? And why?
Who is your favourite action/thriller character? And why?
Have you ever wanted to be that character before?
Who is you favourite actor or actors and why?
Generally with this interviews we realised that people still loving action and thriller films, but that maybe a change in the pattern of the story or stories is necessary; because as they said, will be good to see things like normal people in the same trouble as the stereotypical characters, introduction and use of both genres or like a mix with two different films.
After this, we presented our ideas, to with their feedback, decide which one was the best idea and to do it.
Although we were said to do the second idea better than the first one because it was too stereotypical, we finally mixed both; so we have a first scene were the assassins meet the boss and they are handed a picture of the victim and then we have the other scene, with the assassins getting into the house and the protector telling the victim to leave.
So finally it's like this:
We planned to attract out TA audience by using good actors that incite to see the film. As the genre indicates, we have included all or most of the conventions of action films to make it more attractive to the Audience.
Also the enigma, which is really important to promote and attract the audience to the film, and all the questions that come with it, makes the people want to watch the movie. As complement, the story and the characters make the audience want to watch it.
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